You will have to list and describe prospective groups of clients in this segment. Often for bigger companies, the mission statement is combined with the vision statement, which may be 2-3 paragraphs in total. Your mission statement must clearly and concisely describe the following in only a few sentences. Let us take a look at each of them below: 1. A marketing plan must include multiple elements. Your market refers to a certain group of people who want to purchase your products or services. A basic procedure required for running a successful business is creating and implementing a proper marketing plan.
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